YOU DO NOT HAVE TO BE A MAILERS HUB SUBSCRIBER TO ATTEND THIS EVENT
Presenter: Holly Harle, Diamond Marketing Solutions In the mind of many businesses, the lure of digital messaging and advertising is irresistible â€“ low cost, wide coverage, a great ROI. Print is passé, digital is the way to go. But is that as true as the buzz would have us believe? This session will help clear up whatâ€™s fact and whatâ€™s myth about digital advertising, and discuss what digital devotees are learning about the value of hard-copy advertising. In turn, this will help commercial mailers better remind current and potential customers that going digital isnâ€™t the answer, and that hard-copy mail used with digital is really the best solution.